The sociology of powerpoint presentations
It all started with a powerpoint presentation… Colin Powell big lyin’ presentation to the UN to justify the War in Iraq. For Franck Frommer, Powerpoint (and the ubiquitous Powerpoint presentation) is a reflection of the way we think and process knowledge and the sociological dynamics that underlie these changes.
In this interview with Le Monde, he describes these dynamics. First off, Powerpoint has become hegemonic in that it is used by over 500 million people worldwide and has a quasi-monopoly over presentation software. It is also a skill everyone is expected to have. Anything, any type of content is expected to be turned into a Powerpoint presentation (”just do a Powerpoint!”).
In the 1980s – 1990s, Word was the hegemonic software. But we have switched from word processing and written text to esthetic and bulleted content with its own codes, grammar and rhetoric.
Part of the triumph of ppt is the fact that the price of entry is really low and that it is possible, without much training to play around with it, with easy multimedia integration, transitions, etc. Finding the worst Powerpoint presentations is a fun Internet meme (see here) that makes fun of the amateurs who go overboard with features. At the same time, for Frommer, Powerpoint emerged on the market at the same time that businesses were undergoing transformations to flatten hierarchies and engage in management by projects. Collaboration and transversality became the name of the game and worker’s creativity became the buzzword. Which meant, organizationally, more meetings to discuss with a wider range of people, hence the need for a simple common language.