Korokke Burger in Japan
McRice Burger in Malaysia
McPaneer Wrap in India
As Kerim notes, it is a good example of cultural globalization. Actually, as I wrote on my website, it is a good illustration of one aspect of what Roland Robertson called glocalization: particularization of the universal:
“Ironically, McDonald’s has extensively glocalized its product line as it established franchises worldwide, especially in cultures where eating beef, or meat generally, is not as routine as it is in the United States. For instance, in India, outlets offer mutton burgers whereas in France, some outlets offer burgers with foie gras (a French delicacy made of duck or goose liver). Similarly, McDonald’s offers vegetarian burgers on the West Coast, but not in the Midwest. The way individual outlets are run may be similar around the world (according to the principles of McDonaldization), but McDonald’s outlets have had to adapt themselves to local cultures.