As I have argued before, web 2.0 technologies have extended the reach and depth of the surveillance society, as public-private partnership. In that sense, I’m a cyber-crank of the Morozov kind. But my analysis of this is only confirmed by what transpires in the a variety of source.
First, someone actually used the term feudalism, which kinda gave me the idea for the title, even though I have wanted to use it for a while as a way of thumbing my nose at the libertarian crowd.
“To use Google+ and Facebook, people yoke themselves to the providers by handing over their data in exchange for use of the services. It’s like a feudal system: the social-networking companies are sustained by the data flooding into them, and gain in power from the exchange. People upload their photos, their messages and other data from their personal life, but the service providers control how that information is presented to the world.
“The users contribute their own content to you for free. You sell it back to them with banner ads put on there. And on top of that, you spy on them to gather profiling data,” says Michiel de Jong, of the Unhosted project to decentralise user data.
Compare this with feudal lords in the Middle Ages — ‘the castles’ — who took in taxes in the form of wheat, cattle and other resources, consumed them and then demanded more. The castles held all the political power and could talk to other castles, while the peasants who lived on their land had little influence, even though the resources they produced kept the castles going.
The online form of feudalism is more insidious. With Google and Facebook, the resources these castles take in — images and search terms, for example — are not used up, as they were in the original system. Instead, the data is analysed again and again, and the castle grows in power with each bite of information.
What makes this modern feudalism powerful is that the key parties are keeping their methods of control from the users.”