Tesla zet luxe sportwagenmarkt op z’n kop
Tesla heeft onlangs een nieuwe feature aangekondigd voor de Tesla Model S. Het gaat om een nieuwe drivemodus waarmee je extreem snel kunt optrekken: “Ludicrous mode”. Daar is weinig duurzaam aan, het zet wel de bestaande markt voor luxe sportauto’s met verbrandingsmotor op z’n kop volgens Bloomberg columnist Barry Ritzhold:
The Tesla P85D with the complete 90kWh “ludicrous” upgrade costs about $100,000. The upgrade gives it a 0 to 60 mph time of 2.8 seconds. To put that into context, to get that sort of acceleration from a car previously required a Porsche 918 Spyder (0 to 60 in 2.3 seconds) or a Bugatti Veyron (2.6 seconds) or a Koenigsegg One (2.5 seconds). They each cost $1.1 million, $2.9 million and $3.8 million, respectively.
You can save some money by buying a Lamborghini Huracan ($237,250) or the Ferrari 458 Italia ($239,340), but both are slower than the Tesla. That makes the McLaren 570s a relative bargain at $184,900, but it, too, is slower than the Tesla.
Think about what this does to the high-end segment of the auto market.