Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
I’ve written before that shaming is not a very effective social marketing strategy, but what if that public shame is aimed at just one person?
With ”The Social Network” about to premiere, here is “The SoCOAL Network”:
The result is a very shareworthy video from Greenpeace. The animation style, the British boy voiceover, and even Mark Zuckerberg’s penis all contribute to a very entertaining watch, and it’s a refreshing change of strategy for an organization best known for its more radical tactics.
My only regret is that they pegged their case solely on climate change. Not to take anything away from the enormity of that issue, but even climate change deniers can be swayed by the more immediate effects of coal plant pollution—such as mercury contamination, acid rain, and triggering potentially fatal respiratory conditions such as asthma attacks in the vulnerable.
Kumi Naidoo, Executive Director of Greenpeace International explained the cause behind the video in the Huffington Post:
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In a letter that I sent to Facebook CEO Mark Zuckerberg on September 1st, I questioned his decision to locate, then double the size of, Facebook’s data centre in Prineville, Oregon—a location with an over-reliance on dirty energy.
