Het ruige pad van de spijkerbroek
Rachel Snyder’s Fugitive Denim: A Moving Story of People and Pants in the Borderless World of Global Trade is an interesting book but boy would the author have benefited from a sit-down with a good editor who would have told her that it needed a tighter structure and line of thinking. I initially picked up the book because I thought it was going to be about a specific global commodity chain (jeans) and it is partly that and it should have been that. But then, the author starts running in all sorts of direction that completely dilute that initial premise. So, at various points in the book, I was still wondering where the author was going.
So, starting from an environmentally and labor-conscious brand of jeans associated with Bono and his wife, Snyder retraces the global steps of what it takes to produce denim as a reflection of the the rules of global trade and mechanisms of global governance as they trickle down to local factories in various parts of the world. For instance, Snyder starts with the way the end of the quota system by the US: