About Fearless & Common Revolution: Alex Bogusky
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
It looks as if we are on a sure way to self-destruction. All the signs are pointing to it: climate change, environmental issues, world hunger, water pollution, air pollution, insufficient drinking water for billions of people … The list goes on and seems to grow longer every day.
At times even the most optimistic despair in light of all this. The major driving force of all these problems seems to be an almost ideological way of consumption, some already call ‚consumerism’.
We consume without thinking. We consume without a conscience.
Everybody is part of this, everybody consumes: food, clothing, devices and machines, energy … We use up a lot but don’t think much about it. We do not give a thought about what we consume, how we consume, if we do damage to ourselves, others, or the environment.
Are we really that unscrupulous or have we just become complacent, thinking we cannot change anything?
Alex Bogusky believes in the influence of the buyer, he sees revolutionary power with us, the shoppers. According to him, it is time to expect more from companies and brands.