Vrouwen vertonen duurzamer gedrag dan mannen:
Compared to men, women litter less, recycle more, and leave a smaller carbon footprint.
Want het is niet mannlijk:
Men may shun eco-friendly behavior because of what it conveys about their masculinity. It’s not that men don’t care about the environment. But they also tend to want to feel macho, and they worry that eco-friendly behaviors might brand them as feminine.
Ook vrouwen denken er zo over:
Due to this “green-feminine stereotype,” both men and women judged eco-friendly products, behaviors, and consumers as more feminine than their non-green counterparts.