The Poor: air-conditioned and happy
Any society has a lot of cultural narratives that provide ready explanations for common phenomenon. These narratives, or commonsense explanations, are never questioned, never examined, taken for granted and become part of our stock of knowledge (to use Alfred Schutz’s formulation). It does not mean they are true. Their strength is not based on their truth value but on their embeddedness into our minds and culture and their resistance to examination.
For instance, narrative 1 – the poor are happy as they are (often heard regarding the poor in the Global South – see the link):
“The happy poor argument is appealing as many richer people dislike feeling guilty about their relative wealth (Toynbee and Walker, 2008/2009, p.33). Denying that inequality is problematic, based on happiness being important and the poor being happy, offers a pretext for not thinking more deeply about the impacts of inequality.
(…)
Happiness clearly does matter. However, the notion that the poor are happy needs to be challenged. If anything, the evidence presented here suggests that the poor are not particularly happy. In any case, suffering adversity happily does not mean there are not serious problems to be addressed. As such, the argument that the poor are happy, and that this reduces responsibility to distribute resources more equally, should be treated with skepticism.”
