Gareth Rubin van The Guardian ging op onderzoek uit:
When I joined an intensive weekend course in London in picking up women, all I had to go on was the The Game, the bible of the pickup artist. It had been a publishing sensation a few years previously when it lifted the lid on the international “seduction community”. It was full of terminology: “negs” (comments designed to subtly reduce a woman’s self-esteem so that she seeks your approval); “HB10s” (hot babe or hard body 10/10); “F-closing” (getting a girl into bed). But that weekend opened my eyes to the reality of the scene, which is a lot more downbeat and often a lot more depressing. […]
It became quickly apparent that the class split neatly into two groups: there were a few wannabe Don Juans, who claimed they were already having quite a lot of sex yet felt they should be having more, and a much larger group of shy and very genuine guys who would normally panic if they were within five feet of a woman.
En aan dat laatste wist uiteindelijk ook een cursus van £ 700 weinig te veranderen…