Dear Zuckerberg: Coal is not your friend

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”. I've written before that shaming is not a very effective social marketing strategy, but what if that public shame is aimed at just one person? With ”The Social Network” about to premiere, here is “The SoCOAL Network”: The result is a very shareworthy video from Greenpeace. The animation style, the British boy voiceover, and even Mark Zuckerberg’s penis all contribute to a very entertaining watch, and it’s a refreshing change of strategy for an organization best known for its more radical tactics.

Door: Foto: Sargasso achtergrond wereldbol
Foto: Sargasso achtergrond wereldbol

A message you can’t tuna out

, door

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.

Okay, the pun stinks. But what’s even more foul is what we are doing to our oceans through unsustainable fisheries. This ad from WWF South Africa, is a graphic representation of “bycatch”, which is the sea life killed and wasted by some commercial fishing techniques:

Copy: Only a tenth of the catch in long line tuna fishing is actually tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number (079 499 8795) with the type of fish and you’ll receive an sms back as to whether it’s in the red, orange or green category.

This ad is particularly timely for me, since my 5-year-old son has started telling off our neighbourhood fishmonger for selling monkfish.

From the campaign web site:

FISHERIES IN CRISIS

It is now widely accepted that commercial fisheries are in a state of decline worldwide. 80% of the world fish stocks are over exploited or exploited to their maximum, this was indicated in The State of World Fisheries and Aquaculture report (SOFIA) from The Food and Agriculture Organization of the United Nations (FAO) released in 2008.

Lezen: De wereld vóór God, door Kees Alders

Mededeling

De wereld vóór God – Filosofie van de oudheid, geschreven door Kees Alders, op Sargasso beter bekend als Klokwerk, biedt een levendig en compleet overzicht van de filosofie van de oudheid, de filosofen van vóór het christendom. Geschikt voor de reeds gevorderde filosoof, maar ook zeker voor de ‘absolute beginner’.

In deze levendige en buitengewoon toegankelijke introductie in de filosofie ligt de nadruk op Griekse en Romeinse denkers. Bekende filosofen als Plato en Cicero passeren de revue, maar ook meer onbekende namen als Aristippos en Carneades komen uitgebreid aan bod.

Foto: Sargasso achtergrond wereldbol

Thousands of women are falling down the stairs every day

, door

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.

Definitely European style this video from the German BV Frauenberatungsstellen und Frauennotrufe – BFF (The National Association of Women’s Counseling and Rape Crisis Programs – Women against Violence).

Is it too stylish? Advertising people love it, the video got shortlisted at this Years Cannes Lions Advertising Festival in the “Films” catergory.

Above the directors cut. The regular video after the break.

Everybody worked for free: the stunt girls, the actors, the 3D and 2D Animators, musicians and colour graders. The music was especially arranged for this commercial.

Advertiser:
BV Frauenberatungsstellen und Frauennotrufe

Agency:
Young & Rubicam, Frankfurt
Additional credits:
Director: titus.
DOP: Andrés Màrder
Producer: Sophia Rosa Schwert

Stunts: Incognito Stunts, Frankfurt
Postproduction: Seed, Frankfurt; Blanx, Cologne
Colograding: We Fade To Grey, Cologne
Music: Tinseltown, Düsseldorf
Production: Raketenfilm, Frankfurt


Oorspronkelijk bericht.