A message you can’t tuna out
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Okay, the pun stinks. But what’s even more foul is what we are doing to our oceans through unsustainable fisheries. This ad from WWF South Africa, is a graphic representation of “bycatch”, which is the sea life killed and wasted by some commercial fishing techniques:
Copy: Only a tenth of the catch in long line tuna fishing is actually tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number (079 499 8795) with the type of fish and you’ll receive an sms back as to whether it’s in the red, orange or green category.
This ad is particularly timely for me, since my 5-year-old son has started telling off our neighbourhood fishmonger for selling monkfish.
From the campaign web site:
FISHERIES IN CRISIS
It is now widely accepted that commercial fisheries are in a state of decline worldwide. 80% of the world fish stocks are over exploited or exploited to their maximum, this was indicated in The State of World Fisheries and Aquaculture report (SOFIA) from The Food and Agriculture Organization of the United Nations (FAO) released in 2008.