Reclame
Don’t say “gay” – say “Takei”!
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
George Takei, who for many years played Mr. Sulu in Star Trek, came out as a proud homosexual man in 2005, and has been a gay pride activist ever since. Now his he offered to lend his name — literally — to the fight against a Tennessee bill that would prevent public school teachers from even speaking the word “gay” when confronted with a student experiencing turmoil or bullying due to his or her sexual orientation.
His weapons are pop culture icon status and a rapier wit. George suggests that teachers and students get around the law by saying “Takei” instead of “gay”.
Urban Donation Motivating Robot
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
New technology mostly come from Asia. Just like this robot street collector from South Korea. The name is DONA, the “Urban Donation Motivating Robot” which has been in development since August 2009 by a team led by Min Su Kim at Hongik University.
DONA is the robot that interactively solicits donations from passers-by. The robot roams around in a public outdoor space and solicits donations from passers-by by engaging them through pet-like inter-action.
In this video the robot is doing work for Save the Children, funding for children’s education in Cote d’Ivoire.
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About Fearless & Common Revolution: Alex Bogusky
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
It looks as if we are on a sure way to self-destruction. All the signs are pointing to it: climate change, environmental issues, world hunger, water pollution, air pollution, insufficient drinking water for billions of people … The list goes on and seems to grow longer every day.
At times even the most optimistic despair in light of all this. The major driving force of all these problems seems to be an almost ideological way of consumption, some already call ‚consumerism’.
We consume without thinking. We consume without a conscience.
Everybody is part of this, everybody consumes: food, clothing, devices and machines, energy … We use up a lot but don’t think much about it. We do not give a thought about what we consume, how we consume, if we do damage to ourselves, others, or the environment.
Are we really that unscrupulous or have we just become complacent, thinking we cannot change anything?
Alex Bogusky believes in the influence of the buyer, he sees revolutionary power with us, the shoppers. According to him, it is time to expect more from companies and brands.
He initiated the projects ”FearLess” and ”Common” to create a new agreement between consumers and corporations.
I spoke with Alex Bogusky about his projects, about the Fearless and the Common Consumer Revolution.
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Bonos on the Catwalk
Hollywood o’scars
Afgelopen weekeinde hebben we weer mogen genieten van de fine fleur van de cinema. De rode loper was bezaaid met jurken, de dames die zich erin voortbewogen waren onweerstaanbaar. En steeds nadrukkelijker wordt de ontwerper vernoemd. Giorgio Armani, Gianni Versace, Dolce & Gabbana. Iedereen kent de namen. Er zijn zelfs al verhalen van actrices die jaarcontracten sluiten met modehuizen, die de volledige styling van een actrice onder handen nemen.
Gouden Greep
Wanneer is dit proces begonnen?
1995. Uma Turman verscheen op de catwalk in een jurk van Prada (zie Koppen / XL van 22/02/2011). Sigourney Weaver vroeg op dat moment voor de vuist weg aan Uma Thurman: “Ik wist niet dat Prada ook avondjurken maakte?” Waarop Uma Thurman antwoorde: “They don’t. They just made it for me”. En een trend was geboren, een hype was ontstaan. (meer…)
“I think there should be more jailed journalists”
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Osocio has featured several campaigns for Reporters Without Borders. Most of them have targeted third world dictatorships.
But press freedom is not only an issue in totalitarian regimes. In the United States, look at what comedienne/conservative rhetorician Ann Coulter had to say about the violence and oppression against journalists that was rampant in Egypt over the past weeks:
Coulter was speaking to the Tea Party Conservative Political Action Committee (Tea Party CPAC) conference. Note the crowd reaction.
Reporters Without Borders has their work cut out for them. And while this clip is not one of their campaigns, it could be.
See the whole speech after the break.
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Ronald McDonald Has Been Kidnapped
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Two days ago Finland based FLA, Food Liberation Army, kidnapped Ronald McDonald from a McDonald’s Restaurant. They want answers to questions like “Why are you not open about the manufacturing processes, raw materials and additives used in your products?”.
If McDonald’s isn’t responding the FLA will execute Ronald on Friday February 11, 2011 at 6:30PM EET.
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Streets Against The War
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Beautiful animated street art from Turkey made by a group named Sokak Savaşa Karşı. A very creative statement against terrorism and war. 4 cities, 294 walls and 2930 km road where needed to make this animation with shapes of soldiers teared out of newspapers.
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Cage Against The Machine: 4’33”
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Do you also find the Christmas charts very annoying? In England they do. Last year they had a great action to break through the dominance of the X-factor mess. It was a victory, Rage Against the Machine became No. 1.
This year it can be even more obscure.
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Israel is drying
Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.
Two videos from earlier this year about Israel’s chronic water problem made for the Israeli government.
I don’t have any information but the video is very clear.
I found this transcript:
It can change, it doesn’t have to be this way forever
If we keep saving on water like we’ve been doing up to now
Three years from now Israel’s water shortage
will end
It’ll end because the desalination plants will reach full production
But it will only happen – three years from now
Until then, we have to continue saving water because Israel is still drying up
(meer…)
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McDonalds reclame in China





