Hier zit muziek in

Laura Wismans |

De reclamecampagne van Touch Wood. Preciesiewerk in het bos.

Unhate?

Steeph | | | | | | bio

Unhate?

Taartengooien

The Presurfer | |

A 1960′s TV commercial for Hasbro’s Pie Face game that challenged children to hit themselves in the face with whipped-cream pies. Does anyone remember this game? I had never heard of it.

Meer bij The Presurfer.

Advertentie met Julia Roberts en Christy Turlington verboden wegens teveel photoshoppen

Steeph | | | | | | bio

Advertentie met Julia Roberts en Christy Turlington verboden wegens teveel photoshoppen

More evidence that tanning is the new smoking

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social advertising and non-profit campaigns”.

The anti-tanning ads just keep coming.

This one is from an Ottawa agency:

Do you think that this jarring, but absurdist, approach will reach youth and denormalize tanning? (meer…)

Wie wint het gouden windei?

Leugens.nl |

Deze bijdrage is van Peter Olsthoorn en overgenomen van Leugens.nl.

Gelezen: Foodwatch.nl.

De Nederlandse consument kiest het voedselproduct met het meest misleidende verkooppraatje in de reclame en op de verpakking. Foodwatch heeft vijf producten genomineerd waarop consumenten gaan stemmen. De producent die de meeste stemmen krijgt wint het Gouden Windei.

De nominaties:

Blue Band Goede Start! Witbrood. Heeft absoluut niet dezelfde gezondheidseffecten wat betreft vezels als volkorenbrood. Het is dus geen gelijkwaardige vervanger van volkorenbrood voor kinderen. Bevat bovendien chemisch behandelde houtvezels. Producent Unilever. (meer…)

Don’t say “gay” – say “Takei”!

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.

George Takei, who for many years played Mr. Sulu in Star Trek, came out as a proud homosexual man in 2005, and has been a gay pride activist ever since. Now his he offered to lend his name — literally — to the fight against a Tennessee bill that would prevent public school teachers from even speaking the word “gay” when confronted with a student experiencing turmoil or bullying due to his or her sexual orientation.

His weapons are pop culture icon status and a rapier wit. George suggests that teachers and students get around the law by saying “Takei” instead of “gay”.

(meer…)

Urban Donation Motivating Robot

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.

New technology mostly come from Asia. Just like this robot street collector from South Korea. The name is DONA, the “Urban Donation Motivating Robot” which has been in development since August 2009 by a team led by Min Su Kim at Hongik University.
DONA is the robot that interactively solicits donations from passers-by. The robot roams around in a public outdoor space and solicits donations from passers-by by engaging them through pet-like inter-action.
In this video the robot is doing work for Save the Children, funding for children’s education in Cote d’Ivoire.
(meer…)

McDonalds reclame in China

Steeph | | | | | | bio

McDonalds reclame in China | variant

About Fearless & Common Revolution: Alex Bogusky

Hier weer een bijdrage die we overnemen van Osocio. Deze site volgt wereldwijd “social adverting and non-profit campaignes”.

It looks as if we are on a sure way to self-destruction. All the signs are pointing to it: climate change, environmental issues, world hunger, water pollution, air pollution, insufficient drinking water for billions of people … The list goes on and seems to grow longer every day.

At times even the most optimistic despair in light of all this. The major driving force of all these problems seems to be an almost ideological way of consumption, some already call ‚consumerism’.
We consume without thinking. We consume without a conscience.

Everybody is part of this, everybody consumes: food, clothing, devices and machines, energy … We use up a lot but don’t think much about it. We do not give a thought about what we consume, how we consume, if we do damage to ourselves, others, or the environment.
Are we really that unscrupulous or have we just become complacent, thinking we cannot change anything?

Alex Bogusky believes in the influence of the buyer, he sees revolutionary power with us, the shoppers. According to him, it is time to expect more from companies and brands.

He initiated the projects ”FearLess” and ”Common” to create a new agreement between consumers and corporations.

I spoke with Alex Bogusky about his projects, about the Fearless and the Common Consumer Revolution.
(meer…)